As we work to build King Analytics into a competitive Google Analytics Consulting firm, we have been working to learn about Google Analytics and all it can do. Recently I have been studying and learning about the inner workings of the system. For several years I have used it to analyze a few web sites, but have not taken a lot of time on the nuts and bolts of the analytical engine. We are working to qualify King Analytics as a Certified Google Analytics Consultant Partner. As part of this we have to have two employees that have passed the Individual Qualification Exam. Well the other day I felt I was ready to take the exam. And...I passed!! I now have a certificate showing that I have passed. I have to say that the recent book by Brian Clifton Advanced Web Metrics with Google Analytics was a very helpful tool and study guide. Even after passing the test I use it as a reference. One plus about the book is I got 50% off the price of the Qualification exam, which is a $25 value, so it basically paid for itself with that.
If you are looking for a good book to help you learn both the basic and advanced uses of Google Analytics, I highly recommend this book. If you have any other books you would recommend, post a comment below.
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